Purpose-built for denied claims

Stop writing offdenials you can win.

Upload the denied EOB — about a minute later you have a ready-to-sign appeal, every claim quoted from a source you can open.

Appeal a denial$9 a letter · no account
Nothing charged until you approve
Unwinnable? We say so — free

The simplest way to fight a denied claim.

How it works

From a denial to a letter you can sign.

Explanation of benefitsDenied
ClaimANT…7721
CPT70553
ReasonCO-50

$631

written off — for now

01

Upload the EOB.

Patient identity is stripped in your browser before anything is sent.

Each claim matched to the payer's own rules — and the law.

  • Coverage policyLCD L37373
  • Federal regulation45 CFR §147.136
  • Coding editNCCI

Every source quoted verbatim

02

Merits builds the case.

Your exact code and payer, matched to their published policy, federal law, and 40,000+ external-review rulings.

Citations verified · against source ·

Ready to sign

+ checklist · where to file

03

Review, sign, send.

The letter, the attachment checklist, and where to file it.

Screen recording — the real product, start to signed letterfictitious patient · 1:01
Product shown with sample data.
Your denial code

What does your denial code mean?

Pick a common one — or type any code. If it's rarely worth appealing, we say so.

Why was your claim denied?

Worth appealing

Not medically necessaryCO-50

The payer doesn't deem the service medically necessary.

Worth appealing. 4 to 5 of every 10 appealed denials get paid — and this is one Merits builds a cited case for.

Checked here free — you only pay if you decide to appeal.

The evidence stack

Built so it can't invent a citation.

A general AI writes from memory and invents citations to fill the gaps. Merits quotes only from a closed library of named sources, and re-checks every quote against its original before you see it.

Closed librarymatched to your code & payerquoted verbatimre-checked at the source

  1. APayer medical policies484 · 43 insurers
  2. BMedicare coverage determinationsLCD · NCD
  3. CExternal-review rulings40,000+
  4. DFDA-approved drug labels240
  5. ECoding rules — NCCI · ICD-10 · HCPCS1.7M
  6. FFederal appeal law — ERISA · ACA · Medicareverbatim
  7. GClinical & specialty guidelinesUSPSTF · ACR
  8. HState external-review rules50 states + DC

verified at source · re-checked on every citation · structurally prevents invention

See the full evidence stack →

A dead source drops from the pool automatically; anything unsupported is flagged for your review, never stated as fact. AI-assisted drafting — you review, sign, and submit under your own name. Merits gives no legal or medical advice and guarantees no outcome.

It argues from their own rules

84 Cigna policies on file. 61 Aetna. 43 insurers in all.

Cigna84 policies on fileAetna61 policies on fileAnthem36 policies on fileUnitedHealthcare31 policies on fileHumana8 policies on file— quoted back to the payer that wrote them.

4 to 5 of every 10 appealed denials get paid.

Yet most are never filed at all. KFF 2024 · NY DFS 2025

Citations verified · against source ·

The patient's identity never reaches our servers.

Name, member ID, and date of birth are stripped in your browser before anything is sent. Your device restores them into the finished letter. We never learn who the patient is.

De-identification follows the HIPAA Safe Harbor method (45 CFR §164.514(b)(2)) — and it happens in your browser.

See exactly how it works →
What you keep

Cheaper than the rework. Far cheaper than the write-off.

Cost of one denial, worked

per claim

Rework in-house — staff time1
$25–$118
Merits appeal — complete, cited, about a minute
$9
In volume, per letter
$5
What stays yours, per denial
$16–$109

And a large share of denials are never appealed at all — most of that money is simply written off.2

Appeal every month? 20 letters for $20 →

One flat price to fight

$9 a letter · $5 in volume

Never a percentage of what you recover.

  • No contract

    Pay per use, or an optional $20/mo plan — cancel any time, no lock-in.

  • Nothing to install

    It's a web page — no IT project, no integration, no onboarding call.

  • Pay per denial

    Buy a single letter, or credits in volume — you only pay to fight.

1. Industry estimates for processing/reworking a denied claim: Becker's, Change Healthcare, MGMA. 2. Industry denial-rework studies; figures vary by setting and are not a guarantee of any outcome.

The alternatives

What you'd use instead.

cites: 45 CFR §149.930(b)(4)

no such section exists

A general AI

will draft it in minutes. It will also cite a regulation that doesn't exist, on a letter with your signature at the bottom.

7:40 pm → 9:05 pm · one appeal

Doing it yourself

works. It costs the hour you were going to spend on patients, or at home.

Master service agreement

p. 1 of 38 · exhibit C: data-sharing terms

Denial software

is built for hospital systems: a contract, an integration project, and your data living on their servers.

See the full comparison →

Built for the people who fight denials.

Two desks, the same backlog. Merits sits on both.

A finished Merits appeal letter with a citation opened to its verbatim source

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Physicians & small practices

No appeals desk, no evening to spare. Upload the denial, review the letter, sign it.

Independent practices field guide · CO-50 guide

The Merits partner dashboard: client practices, pooled credits, and appeals this month

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Billing & RCM companies

Turn the appeals you can't price into a service you can. One account for every client practice, pooled credits, and a recurring referral commission.

Billing & RCM field guide · Revenue-cycle leaders guide

Pricing

Two ways to pay.

Pay as you go

$9a lettercited, ready to sign

One denied claim, turned into an appeal letter you can sign and send.

  • Nothing is charged until your letter is ready to review.
  • Credits never expire · no account, no contract.
SaveBuy a volume pack and it drops to $5 a letter.
See credit packs →
Appeal a denial

Merits · Membership

$20/month

20 letters each month — that's $1 a letter.

  • 20% off every extra letter.
  • 2 months free on the annual plan.
  • Cancel anytime — no contract.

Appealing three or more denials a month? Membership pays for itself.

Become a member

Credit packs are built for billing teams and anyone who'd rather skip a subscription — pooled across client practices on a Partner account.

Most denials are never appealed. The letter just never gets written.

What stops it? The hour it takes — and the risk of a made-up citation on a page you sign. Merits removes both.

Appeal a denial$9 · no account · about a minute
$9 a letter · about a minuteAppeal a denial →